Transcend one-dimensional online customer profiles.
Sure, some products out there do a decent job of delivering a dashboard view of basic website activity. They can probably tell you what people are clicking when they visit your site and maybe provide a conversation rate. But today very few businesses are web-only. So if your company straddles online and offline marketplaces, or requires more detailed analytics than an off-the-shelf product can offer, where do you go? Straight to Quantivo, that’s where.
Integrate online and offline behavior—for a 360° view of customers.
Quantivo Web Analytics are extensible, so you can incorporate as many data sources as necessary—and correlate online experiences with offline results. Think about that. Quantivo Web Analytics can actually determine how a customer’s online session translates to offline behavior by using cross-channel and multi-website analytics.
Respond to website activity—as it happens.
While off-the-shelf products may be able to provide some statistical reports on a single website, they’re virtually useless as offline analysis tools. Quantivo Web Analytics offer you the ability to produce detailed, line-item data that can be used by applications to optimize the web experience—in real time. With Quantivo Web Analytics, you can strike while the iron is hot and offer specific incentives, prizes, and promotions to customers on your site—at that precise moment they’re interacting with you.
Uncover the link between the user experience and user behavior.
If you want to go beyond mere numbers and delve deeply into behavioral patterns, you’re going to need Quantivo Web Analytics. With Quantivo, you can intelligently analyze detailed web data—and shine a spotlight on the entire user experience. You can also see how this experience correlates to desired user behavior. Quite simply, online users can’t be represented by one-dimensional statistics. To get the full picture, get Quantivo Web Analytics.
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