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Quantivo Resource Center

You can never have too much information. To ensure you’re current with the latest industry insights, we’ve compiled some of the most compelling webinars and white papers tackling the topic of Big Data analytics. The following resources are a great way to learn from the experts—and use their knowledge to take your Big Data analytics further.

Resource Type

A New Analytic Paradigm in the Age of Big Data

The huge amounts of business data collected by a company contain an almost limitless treasure trove of value. One problem. Is it possible to take that wealth of information and use it to analyze and understand customer behavior? Review this white paper and you’ll discover how Quantivo can help you quickly uncover critical online and offline customer behavior patterns—regardless of the size of data volumes or resource limitations.

Quantivo Interviews Adam Greco at eMetrics, October 2011

Watch this 6 minute video interview with Adam Greco, Senior Partner at Web Analytics Demystified as he gives us his thoughts on Big Data, the changing role of CMO's, and the tools available to elevate data-driven decision making. Filmed at the eMetrics Marketing Optimization Summit in New York City on October 20, 2011.

The Case for SaaS Analytics

This white paper explains why software-as-a-service analytics solutions represent the most cost-effective, efficient way to gain a deeper understanding of customer behavior.

Integrating Marketing Data Silos for a Complete Customer Profile

This Semphonic white paper explains how companies can overcome the gaps created by data silos to improve marketing results and increase profitability.

Behavioral Analytics: A Technical Introduction

Review this white paper and get an in-depth introduction to behavioral analytics from a technical perspective. Also, explore emerging analytic technologies and discover which solutions offer the easiest and quickest initial setup, query design, and time-to-answer.

Case Study: Customer Behavior Analytics

Step into the real world of customer behavior analytics and find out how Quantivo helped a large, US-based specialty retailer cut its time-to-answer by a remarkable 95 percent and gain a 20 percent increase in marketing program conversions.

A New Analytic Paradigm in the Age of Big Data

Review this white paper and you’ll discover how Quantivo can help you quickly uncover critical online and offline customer behavior patterns—regardless of the size of data volumes or resource limitations.

The Cumulative Effect Factor: Understanding It to Optimize Digital Marketing

View this 30-minute webinar to discover how to apply behavioral analytics to gain a greater understanding of how the right combination of touchpoints—over time—can positively influence customers and prospects.